Monday, March 8, 2010

Textual Analysis



This is another article of Hip - Hop Connection magazine and the highlight of the week is the artist , Snoop Dogg and the record label, Deathrow Records.

The masthead is the same as the article i analysed earlier, and a bit of it is behind Snoop Dogg's head, it shows that the magazine is well known and would still be recognised with a few of the letters missing.

The image is shown in "The Godfather" style, mainly because in the Hip - Hop industry Snoop Dogg is known as "The Doggfather" so this style of image is complimented with the name.

The writing under the Sub - Heading states " DEATH ROW: THE STORY OF THE WORLDS MOST FEARED LABEL" It straight up shows the power and dominance of this label through the colour scheme, mainly black and red to indicate danger.

The fact that the three rappers shown above, Dr. Dre, Snoop Dogg and Tupac Shakur are/were the most dominant rappers in the world gives them so much power within the industry, and it would be expected of them that they live a "Ghetto Life", when infact they live in LA homes. It shows that the Hip - Hop genre would not be followed if the artists did not portray the lifestyle, so in this picture Snoop Dogg is wearing a very big Baseball jacket, and Tupac is holding a ciggarette.

There are many negative stereotypes based on the Hip -Hop genre and instead of confronting them these artists, as well as others, have gone alongside these stereotypes and made big fame and money off them.

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